Would this union break with the magic of the radio that makes the listener imagine the stories he hears? In the new Candela studios we put cameras so that people can interact with us. We are moving to the Internet and in the short term we want to combine the radio signal with the television image. We are working on the BTL, which is the positioning of the brand in different neighborhoods. What is Radiopolis pointing to in the future? We are very ingenious and that is where our success lies. The creativity and originality that seeks to reach families. What differentiates Radiopolis from other Colombian radio networks? We decided to mix the hits from different musical genres and add information and humor. We started by researching, copying some formats and finally decided to break the mold and specialize. How do you define the growth that the Radiopolis chain has had? We generate citizen awareness, we entertain listeners with healthy humor, we keep them informed and we deliver Colombian music. Getting first place for eight years in a row is the result of dedication, effort, initiative and creativity.ĭay by day we try to form social commitment. In Colombia we have a very advanced radio and we are facing networks that are very powerful in terms of resources and ideas. What does it mean for you that Candela is the number one radio station in Bogotá? Chief William Vinasco, announcer, narrator and president of our company Radiopolis, granted an interview to the newspaper El Espectador to explain the reasons for the success of Candela Estéreo 101.9 FM, which for the last eight years has been the number one station in Bogotá and has now reached the record figure of one million listeners in the capital.
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